Net Marketing - news and strategy


Monday, December 23, 2002
Good entertainment: MarketingFix Scoops CNET on 'Kick Through' Ads

The term "Kick Through" was first use in this piece: Is "Kick Through" a New Ad Format?, written by yours truly. c|net have now lifted the story, without even giving me credit for making up the term "kick through" which I came up with over a cup of coffee last tuesday. Shoddy reporting if you ask me :-)



Saturday, December 21, 2002
Laugh of the Day: Making Fun of Advertisers



Thursday, December 19, 2002
Analysis of the Day: Haven't Online Ad Sizes Really Kept to the Same Size?

Great piece of work from Olivier Travers.



Wednesday, December 18, 2002
Article of the Day: Advertainment: New Trends in Cross Media Ad Promotion



Tuesday, December 17, 2002
Today's big story: IAB Email Committee Announces Email List Guidelines



Monday, December 16, 2002
Article of the Day: Surfing the Subviral Wave



Friday, December 13, 2002
Today's big story: Online Ad Spend to Rise 50% in 2003



Thursday, December 12, 2002
Today's big story: Google Launches Shopping Beta



Wednesday, December 04, 2002
New Marketing Site Launched

I'm excited to announced the launch of a new internet marketing site called MarketingFix. It is collaborative effort between myself and 4 other industry consultants. The site provides a daily look at internet marketing news, research and analysis, covering over 40 internet marketing related topics.


Fox Spams Mobile Users to Promote Minority Report DVD

Media Guardian: Fox faces anger over Tom Cruise voicemail ads

There is certainly a hint of irony here - promoting a film about intrucing futurist advertising by using highly intrucive futuristic advertising.

Rupert Murdoch's Twentieth Century Fox is facing a furious backlash from film fans who have received unsolicited phone calls to promote the video and DVD of its Tom Cruise movie Minority Report. [..]

Listeners heard Tom Cruise's character breathlessly ask, "Where is my Minority Report?" followed by a voiceover urging them not to miss out on the film, which was released on Monday on video and DVD. [..]

Although SMS text messaging is commonly used by marketeers, Fox claims it is the first time voicemail messages have been used for advertising.

Related - Ad Age: The Promise and Problems of SMS Marketing

A great article on SMS campaigns from around the globe. My favourite:

Buzz was created in Singapore when people flipped open their phones to find friendly messages from God. Working for the evangelical Churches of the Love Singapore Movement, Ogilvy transmitted witticisms purportedly from God via SMS. On Friday afternoons, many Singaporeans received a message saying, "Thank me it's Friday. God."