tag:blogger.com,1999:blog-34258152011-04-21T12:29:57.384-07:00Net Marketing - news and strategyInternet marketing website covering internet marketing strategy, news, analysis and research. <p>
Areas tracked include PPC marketing, online advertising, search engine marketing, ad technology, and email marketing.Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comBlogger6361100tag:blogger.com,1999:blog-3425815.post-1076670752953204022004-02-13T03:12:00.000-08:002004-02-13T03:14:22.843-08:00This site is closed now - I strongly recommend that you visit this great publications covering internet marketing, business models and online project management. Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-1063107771512920872003-09-09T04:41:00.000-07:002003-09-09T04:42:51.533-07:00Story of the day: We Screwed the Pooch: Up2Speed Changes Name to MarketingWonk Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-1057094633499672442003-07-01T14:23:00.000-07:002003-07-01T14:25:39.783-07:00All my effort is now directed at Up2Speed- a new publication covering internet marketing. It is run by myself and 4 other internet marketing pros, including Andy Bourland, the founder and former CEO of Clickz. It's cool - go see for yourself.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2003803872003-06-03T11:52:00.000-07:002003-06-03T11:52:06.900-07:00Story of the day: Will Contextual Advertising Benefit Small Publishers? Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2003010322003-05-16T09:18:00.000-07:002003-06-03T11:49:58.000-07:00Story of the Day: Research Supports Effectiveness of Online Video Ads
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2002661362003-05-09T04:38:00.000-07:002003-05-09T04:38:11.296-07:00Story of the Day: Paddison -The Buzz Creator
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2002506692003-05-06T10:38:00.000-07:002003-05-06T10:47:03.000-07:00Story of the Day: Starcom's Jack Klues Tells Online Media Buyers Their Time Has Come
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2002182082003-04-29T14:19:00.000-07:002003-04-29T14:19:13.000-07:00Story of the Day: Interview with Google's CEO Eric Schmidt Part 2&3
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2001889732003-04-23T11:06:00.000-07:002003-04-23T11:07:01.000-07:00Article of the Day: Viral Marketing Discussed
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2001827452003-04-22T09:31:00.000-07:002003-04-22T09:32:22.000-07:00Article of the Day: The Joys of TiVo
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2001760982003-04-21T07:05:00.000-07:002003-04-21T07:05:02.110-07:00Article of the Day: Positive Signs for the Online Advertising Sector
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2001723062003-04-20T04:17:00.000-07:002003-04-20T04:17:47.980-07:00Article of the Week: MediaPost Answers Top Objections to Online Ads
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2001267742003-04-10T07:55:00.000-07:002003-04-10T07:55:48.670-07:00Story of the Day: Yahoo Thriving on Ads and Paid Content
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2000901592003-04-03T03:41:00.000-08:002003-04-03T03:41:12.116-08:00Story of the Day: Drudge Report Wildly Profitable?
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2000650512003-03-29T05:45:00.000-08:002003-03-29T05:45:10.063-08:00Story of the Day: Salon Secures New Financing
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2000508692003-03-26T13:22:00.000-08:002003-03-26T13:22:21.963-08:00Story of the Day: Google too Lazy to go Public
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2000323762003-03-23T07:40:00.000-08:002003-03-26T13:22:26.000-08:00Story of the Day: Amazon Files Patent Application for Bidding Based Advertising System
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-2000182062003-03-20T11:48:00.000-08:002003-03-20T11:48:24.086-08:00Story of the Day: Yahoo! and Inktomi Acquisition Complete
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-907010272003-03-14T09:54:00.000-08:002003-03-14T09:54:55.276-08:00Story of the Day: Yahoo! to Buy Espotting?
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-905216602003-03-11T06:35:00.000-08:002003-03-11T06:35:39.460-08:00Story of the Day: Internet Advertising Increases Impact of Offline Campaigns
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-904565302003-03-10T07:02:00.000-08:002003-03-10T07:02:47.510-08:00Story of the Day: Nielsen and comScore Launch Dayparting Tools
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3904051212003-03-04T08:27:00.000-08:002003-03-04T08:40:09.000-08:00Story of the Day: The Potential of Dayparts
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-903752712003-02-25T15:17:00.000-08:002003-02-25T15:17:18.333-08:00Story of the Day: Overture Buys Fast's Internet Business Unit Assets
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-902800312003-02-05T04:22:00.000-08:002003-02-05T04:22:56.400-08:00Story of the Day: DayParts and SEM
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-902386222003-01-27T04:14:00.000-08:002003-01-27T04:15:25.000-08:00Story of the Day: Internet Ad Spend to Rise 7.4% in 2003
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-901818052003-01-14T04:18:00.000-08:002003-01-14T04:20:16.000-08:00Company profile of the month: Viral Marketing Company DMC.
They've done some interesting work with brands such as Levis, X-Box and Sony Ericcson.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-901748412003-01-12T12:56:00.000-08:002003-01-12T12:58:20.000-08:00Story of the Day: US Government Start Anti Saddam Email Campaign
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-901490062003-01-06T12:30:00.000-08:002003-01-06T12:30:49.656-08:00Story of the Day: Ask Jeeves Bans Banners
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-900838872002-12-23T06:18:00.000-08:002002-12-23T06:19:38.000-08:00Good entertainment: MarketingFix Scoops CNET on 'Kick Through' Ads
The term "Kick Through" was first use in this piece: Is "Kick Through" a New Ad Format?, written by yours truly. c|net have now lifted the story, without even giving me credit for making up the term "kick through" which I came up with over a cup of coffee last tuesday. Shoddy reporting if you ask me :-)
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-900791422002-12-21T07:20:00.000-08:002002-12-21T07:21:08.000-08:00Laugh of the Day: Making Fun of Advertisers
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-900739292002-12-19T17:51:00.000-08:002002-12-19T17:52:40.000-08:00Analysis of the Day: Haven't Online Ad Sizes Really Kept to the Same Size?
Great piece of work from Olivier Travers.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-900677832002-12-18T10:01:00.000-08:002002-12-18T10:01:58.730-08:00Article of the Day: Advertainment: New Trends in Cross Media Ad Promotion
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3900651192002-12-17T18:24:00.000-08:002002-12-17T18:24:07.376-08:00Today's big story: IAB Email Committee Announces Email List Guidelines
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-900581212002-12-16T08:03:00.000-08:002002-12-16T08:03:39.380-08:00Article of the Day: Surfing the Subviral Wave
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-900483582002-12-13T06:43:00.000-08:002002-12-13T06:43:52.870-08:00Today's big story: Online Ad Spend to Rise 50% in 2003
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-900457132002-12-12T12:45:00.000-08:002002-12-12T12:55:21.000-08:00Today's big story: Google Launches Shopping Beta
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-900131132002-12-04T09:27:00.000-08:002002-12-04T09:27:39.940-08:00New Marketing Site Launched
I'm excited to announced the launch of a new internet marketing site called MarketingFix. It is collaborative effort between myself and 4 other industry consultants. The site provides a daily look at internet marketing news, research and analysis, covering over 40 internet marketing related topics. Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3900131032002-12-04T09:26:00.000-08:002002-12-04T09:26:48.000-08:00Fox Spams Mobile Users to Promote Minority Report DVD
Media Guardian: Fox faces anger over Tom Cruise voicemail ads
There is certainly a hint of irony here - promoting a film about intrucing futurist advertising by using highly intrucive futuristic advertising.
Rupert Murdoch's Twentieth Century Fox is facing a furious backlash from film fans who have received unsolicited phone calls to Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856887552002-11-18T12:01:00.000-08:002002-11-18T12:01:35.293-08:00Google and Overture Draw in Yahoo Japan PPC Fight
CNET: Overture, Google win Yahoo berths
Yahoo Japan on Monday said it has signed nonexclusive deals with rivals Google and Overture Services to begin displaying advertising linked to keywords in searches on its site.
The deals mean a draw for now in what some had seen as a key showdown between the two search companies as they seek to expand Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856820802002-11-16T06:55:00.000-08:002002-11-16T06:56:10.000-08:00Search Engine User Patterns
iProspect: Search Engine Usage Ranks High
Culled from the results of 1,403 e-mail participants during spring 2002, the iProspect Search Engine Branding Survey found that roughly 16 percent only look at a few entries of search results, and almost 32 percent read through the whole page. Only 23 percent of searchers go beyond to the second page, with the numbers Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856707102002-11-13T07:34:00.000-08:002002-11-13T08:59:46.000-08:00Lea & Perrins Going Global
Revolution: Lea & Perrins backs global site with on-bottle push
The site will be used as a hub for world-wide communications, competition mechanics, localised marketing initiatives and targeted promotional campaigns.
It will also be used as a platform to capture user data and for e-CRM drives. Activity to drive consumers to the site will include on-bottle promotion Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856661962002-11-12T05:25:00.000-08:002002-11-12T05:25:40.816-08:00Measuring Effectiveness Online
eMarketer: Measuring Marketing: Why Doesn’t Everyone Do It?
This is a comprehensive roundup of measurement research from the last year that includes a few choice findings:
Q: What is your company’s primary interactive marketing business objective?
A: 23% - Don't know.
Q: Channels for which US marketers have no measurement tools in place?
A: E-mail 60%, Online Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856633522002-11-11T11:26:00.000-08:002002-11-11T11:33:02.000-08:00Earthlink Questions AOL's Anti Pop-up Credentials
IAR: EarthLink: Read AOL's Fine Print
Earthlink incorporated anti pop-upness into their marketing strategy back in August. AOL followed last month with the launch of AOL 8.0.
In today's USA Today Earthlink has taken out a full page ad highlighting the fact that whilst AOL 8.0 blocks 3rd party pop-ups, users will still receive pop-up from Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3856618332002-11-11T03:09:00.000-08:002002-11-11T03:09:45.476-08:00Gator Launches Counter Strike
The Register: Gator bites back, sues suer
In a somewhat bold move Gator is suing Extended Stay America Inc for preventing GAIN powered adverts from appearing over their site.
In a bizarre twist on reality, The Electronic Frontier Foundation is considering supporting Gator's case. They claim that allowing webmasters to prevent second party windows (i.e pop-up/Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856543842002-11-08T08:07:00.000-08:002002-11-08T09:28:49.000-08:001.65 Million Broadband Subscribers Added in the 3rd Quarter
Leichtman Research Group: Broadband Internet Tops 15.6 Million in the U.S.
Leichtman Research Group finds that as of the end of the third quarter of 2002 the leading cable and DSL providers in the United States have a total of over 15.6 million high-speed Internet subscribers. During the quarter the major US cable and DSL providers Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856542302002-11-08T07:35:00.000-08:002002-11-08T09:29:47.000-08:00YesMail Increases Reach With Forbes Partnership
Press Release: Yesmail Expands B2B Acquisition Network With Forbes.com Email List
Yesmail, a leading online relationship marketing company, today announced the addition of the Forbes.com opt-in email list to the Yesmail B2B Network for customer acquisition.
The addition of the Forbes.com list to the Yesmail Network increases Yesmail’s depth in Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856540042002-11-08T06:47:00.000-08:002002-11-08T06:47:43.490-08:00Interview: Email Marketing Future
avant|marketer: The Fate of Permission Email Marketing
John Funk, CEO, Quris, gives us his thoughts on the future of permission email marketing as a customer acquisition vehicle. He puts forward an interesting vision outlining how non direct sales orientated email communication can become a powerful vehicle for customer retention.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856502862002-11-07T08:30:00.000-08:002002-11-08T09:30:27.000-08:00EarthLink's Blockade of Non-Spam
Wired: When Everything Was Spam to ISP
For email marketers it is getting increasingly difficult to get messages through. What they don't expect however is for an ISP to start bouncing legitimate email:
An overly-sensitive spam filter is to blame for a week-long blockade that resulted in nondelivery of some e-mail messages sent to EarthLink subscribers in lateRobert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3856498172002-11-07T06:32:00.000-08:002002-11-08T09:28:20.000-08:00Down on Viral Games
New Media Age: Adwatch Review
Justin Kirby, Managing Director of Digital Media Communications, is not impressed with flash games as a viral agent:
Another rife marketing misconception bandied about in the same breath as 'viral' is that Flash-based games are the latest and greatest thing that will attract users like moths to a flame. The reality - according to the Lycos Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856494962002-11-07T05:01:00.000-08:002002-11-07T05:01:53.130-08:00Email Marketing to AOL 8.0 Users
DMNEWS: E-Mailers Wrestle With AOL 8.0
Since launch in October AOL 8.0 has been downloaded 5 million times. With this upgrade comes new spam filtering software which is forcing email marketers to rethink their mailing practices. AOL 8.0 offer users 4 folder options - People I know, Bulk senders, Unknown senders, Everyone.
The challenge for email marketers is Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856466662002-11-06T10:44:00.000-08:002002-11-07T03:11:41.000-08:00Best Practices in Usability
Site Point: Interview - Jakob Nielsen, Ph.D.
Usability is an important, yet poorly utilised discipline. Jakob Nielsen is widely acknowledged as the father of website usability. In this extensive interview he takes from through a wide range of topics, detailing best practices.
Key quote:
"It annoys me on a personal level to see big Websites from rich companies Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856464142002-11-06T09:42:00.000-08:002002-11-06T09:42:40.666-08:00Good Potential for B2B Webcast Marketing
eMarketer: Western Europe No Stranger to Webcasts
"IDG surveyed 3,500 people and found that 60% have viewed a webcast for technical and product information, 70% viewed a webcast because they were interested in the topic being presented and over 50% watched one because they wanted to learn more about the particular technology being discussed. "
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856420212002-11-05T09:45:00.000-08:002002-11-05T09:45:05.320-08:00SMS Bigger than Internet in Europe
Gatner: GartnerG2 Says Mobile Industry Obsessed By Third Generation (3G), and Has Forgotten The Consumer
"According to GartnerG2 research, 62 percent of all adults across the major European countries now use a mobile phone. Today, 41 percent use SMS, compared to 30 percent that use the Internet. Last year, 28 percent used SMS compared to 29 percent who used Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3856417672002-11-05T08:40:00.000-08:002002-11-06T10:08:32.000-08:00The Rise of Subviral Advertising
Media Guardian: Fwd: Have you seen this?
The article highlight a recent trend where 'spoof' ads of mainstream TV ads have appeared on the web. The piece suggest that many of these ad are in fact done by ad agencies on a deniable operations basis. Whilst that is true in respect to some of the ads mentioned, it wasn't case with the Levis "wanking" ad. Although Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3856413502002-11-05T06:53:00.000-08:002002-11-05T08:26:49.000-08:00Breaking Through the Ad Noise
eMarketer: Clutter Kills Online Advertising
A good discussion of recent research into ad size, frequency and clutter. The message is a simple one - the online advertising terrain has become increasingly cluttered, and is set to get worse. Media planners must consider ad placements very carefully, and appreciate that page clutter has a significant negative Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856397442002-11-04T18:57:00.000-08:002002-11-05T08:14:17.000-08:00Evaluting the Claim Against Google
Search Engine Report: Google Sued Over PageRank Decrease
Danny Sullivan does a great job of explaining the intricacy surrounding the recent complaint filed by SearchKing.com against Google.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856395792002-11-04T17:57:00.000-08:002002-11-05T08:13:54.000-08:00E-Mail Open Rates to Fall
IAR: Is The New Outlook a Threat to E-Mail Marketers?
According to news reports, Outlook 11, which was released in beta in early October, has changed its approach to HTML e-mail. In Outlook's default mode, it will only grab HTML from outside servers when mail is opened, instead of in the preview pane.
This feature is intended to squelch a popular method used by Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856374632002-11-04T07:38:00.000-08:002002-11-04T10:50:18.000-08:00P2P Network Marketing
NYT: Marketers Try to Turn Web Pirates Into Customers
A discussion on how companies such a Microsoft are using KaZaA's premium placement program as part of their promotional strategy. With a reported 141 million downloads, Kazaa's media desktop application is difficult to ignore.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856374092002-11-04T07:26:00.000-08:002002-11-05T08:13:27.000-08:00The Importance of Loyalty Marketing to Increase
I-Media: Interview: Carat Interactive's Sarah Fay
Interesting interview with the President of Carat Interactive giving insight into where the medium is heading, including comments about the likelihood of a significant increase in expenditure on loyalty marketing.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856370762002-11-04T05:45:00.000-08:002002-11-04T10:51:23.000-08:00The Value of a Name
Straits Times: 60,000 S. Koreans desperately want to have 'sex'
"Nearly 60,000 people here want sex - www.sex.co.kr, that is.
The Internet domain name has emerged as the most hotly sought after among more than 8,000 put up for sale since the South Korean government recently lifted a ban on site names they thought could be abused. Of the 193,000 applications so far received Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856315632002-11-02T02:37:00.000-08:002002-11-04T10:51:44.000-08:00Approaching Satuation
Media Post: U.S. Internet Growth Rate Coming to an End?
Rick Bruner arguing that at 65-70% penetration the US may be closer to running on full than people think. He goes on to discuss what the implication of this growth slowdown are for various aspect of the industry.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856243902002-10-31T10:30:00.000-08:002002-11-04T10:52:14.000-08:00Branding, Direct Marketing or Both?
I-Media Connection: Jaffe Juice: Once There Was a Line..
"Every time I hear the phrases “did it work” or “was it successful” on a panel, I cringe at the misuse and vague generalizations being employed to ascertain whether a campaign was successful or not. For the most part, campaigns are still being mostly judged on isolated, short-term metrics – of which, Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3856240362002-10-31T09:16:00.000-08:002002-11-04T10:52:42.000-08:00Tell Me Why I Don't Like Mondays
OneStat: Monday is busiest day on the Net
15.34% of worldwide Internet traffic occurs on Monday. Bloody skivers ;-)
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856199942002-10-30T09:56:00.000-08:002002-10-30T09:56:48.360-08:00Sign up to the Net Marketing Newsletter - DO IT NOW.
The publication read by leading internet thinkers. What you get: A review of the weeks news, research and opinion, plus insight into the latest trends.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856198812002-10-30T09:30:00.000-08:002002-11-04T10:53:05.000-08:00Another Publisher Sees Sense
Press Release: StockHouse Bans Pop-Up Advertising
"StockHouse.ca, one of Canada's leading investor web sites, has banned the use of pop-up advertising after user surveys indicated this was by far the most annoying aspect of surfing the internet.
"We're listening to our users," said Marcus New, Chief Executive Officer of Stockgroup Information Systems Inc. "They Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3856198162002-10-30T09:12:00.000-08:002002-11-04T10:54:04.000-08:00Web TV Alive and Just About Kicking
Europe Media: UK's first internet-only TV channel launched
"After 6 years of production and development, the UK's first broadband TV station, Worldart Media Television, has launched on the internet.
WAM TV transmits 24 hours a day, world wide, showing alternative arts & entertainment from around the world.
The internet channel, which is only available viaRobert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856154462002-10-29T08:52:00.000-08:002002-11-04T10:54:26.000-08:00More Tremors
IAR: P&G Targets Teens With Viral Campaign
A little more detail about Procter & Gamble's teen influencer network - 200,000 teen advocates.
AdAge previously wrote about this back in August.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856143572002-10-29T03:08:00.000-08:002002-11-04T10:54:52.000-08:00Questioning the Use of Pop-Ups
eMarketer: Pop-Up Ads: More Problem Than Profits?
A round up of recent pop-up related activity, including research on audience attitude. With ISP's and content providers increasingly using anti pop rhetoric as part of their sales pitch, you'd think that pop extinction was imminent. However no such luck. The industry is vehemently defending pops, arguing that Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856120682002-10-28T12:02:00.000-08:002002-11-04T10:55:13.000-08:00Taking On Yahoo!
NYT: Ad-Free Site From the Masters of the Web Hard Sell
Interesting..IWon owners Bulldog Holdings have just opened a portal, MyWay (directory powered by DMOZ, search by Google), that contains no pop-ups or banner advertising. The plan - make money through PPC revenue.
Although my money is against this doing Yahoo any serious damage, it may cause them a little PR trouble. You Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856114522002-10-28T09:49:00.000-08:002002-11-04T10:55:46.000-08:00Detailed Explanation of Overture Auto Bid System
Search Engine Watch: A Closer Look at Overture's Auto Bid System
Although nothing new, it if you don't completely understand how the system works, it is worth recapping. Not understanding can be very expensive.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3856108332002-10-28T07:05:00.000-08:002002-10-28T07:05:39.400-08:00Marketing Network Provides Expansive Consumer Reach & Targeting
Company Release: CoolSavings Launches Distribution Network for Grocery Coupons and Samples
"The CoolSavings Marketing Network is the largest distributor of online print-at-home grocery coupons. At launch time, CSMN has more than 30 Web sites in the network, with participants from newspapers in major metropolitan cities such as Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-856046992002-10-26T13:16:00.000-07:002002-11-04T10:56:09.000-08:001 out of 4 Online Households will Subscribe to Broadband by Year End
In-Stat: Consumer Broadband Not a Revolution, but a Healthy Evolution
"DSL broadband service, specifically, will grow by 3 million installed lines to a total of 7.6 million subscribers in the US by the end of 2002"
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855973732002-10-24T06:29:00.000-07:002002-11-04T10:56:45.000-08:00MSN and AOL Online see contrasting results
ZDNET: Microsoft: Online ads 'on a monster roll"
"We're on a monster roll," said Yusuf Mehdi, the corporate vice president overseeing Microsoft's MSN division. "This is the best-kept secret in the industry, which is that the online ad industry is alive and well and actually kicking butt for a number of companies out there."
For the 2002 fiscal yearRobert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855957972002-10-23T17:51:00.000-07:002002-10-23T17:53:59.000-07:00Interactive Marketing Trends
I-Media: "Six Truths About Interactive Marketing"
It’s a Blank Canvas
Advertising Needs to Deliver Value
Align with Lifestyles and Interests
Capitalize on Interactive’s Strengths
Acquire Once, Remarket as Needed
It’s All About the Brand
Now ask yourself - how many online campaigns are consistent with all these 'truths'? As revealing, ask yourself - is the Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855934072002-10-23T07:12:00.000-07:002002-10-23T07:12:35.743-07:00Safety Bot
AP: "AOL launches safety buddy for kids"
"America Online is launching a new Internet-safety campaign for kids built around an automated instant-messaging "buddy" that dispenses advice in real time.
Kids can add "AOLSafetyBot" to their buddy lists of friends on AOL Instant Messenger. It's programmed to answer, within seconds, such questions as whether kids should agree to physical Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855886972002-10-22T12:28:00.000-07:002002-10-23T06:52:58.000-07:00Direct Marketing Association Finally Accept Need for Regulation
cnet: "Direct marketers want anti-spam laws"
"The DMA's change of heart, which comes as the group meets in San Francisco for its 85th annual convention this week, means that a sizable obstacle to federal legislation has vanished. The DMA, along with its allies at the U.S. Chamber of Commerce and the National Retail Federation, haveRobert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3855900162002-10-22T10:44:00.000-07:002002-10-22T10:44:54.000-07:00Amazon to put results on Inktomi
IAR: "Inktomi Expands Amazon Deal"
"Amazon.com will include its full product catalog on Inktomi's search index through the Inktomi Index Connect pay-for-performance program.
Through a direct XML feed, Inktomi Index Connect allows Amazon.com to ensure its e-commerce wares appear in Web search results with detailed descriptions, Inktomi said. The results includeRobert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3855887492002-10-22T04:46:00.000-07:002002-10-23T06:39:41.000-07:00Ad Revenue Down 20% on 2001
cnet: "Year starts slow for Web ads"
"Web ad revenue totaled $2.98 billion for the first half of 2002, according to industry trade group Interactive Advertising Bureau and consultancy PricewaterhouseCoopers. That marks a 22 percent decline from the previous six months and a 20.8 percent drop for the comparable time frame in 2001. The quarterly survey, called IAB Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855864602002-10-21T12:46:00.000-07:002002-10-21T12:46:44.813-07:00Sign up to the Netmarketing Newsletter
Read by many leading industry figures. What you get - A review of the weeks news, opinion, case studies and research.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855860392002-10-21T11:15:00.000-07:002002-10-21T11:32:58.000-07:00Internet Proves its Worth to Major Brand
IAR: "Net Ad Industry Pushes For Bigger Slice of Media"
The Internet Advertising Bureau released today the results from a cross-media optimization study.
"McDonald's, the first of the participating brands to release its figures, bumping up online spending -- from 1 percent of the total media budget to 13 percent, for a two-week campaign to promote Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855849222002-10-21T06:37:00.000-07:002002-10-21T07:23:25.000-07:00Website Affinity and Online Ad Impact
AdAge: "comScore Study Suggests New Ways to Evaluate Audiences"
"The implications of the finding are that Web sites that draw high-affinity audiences offer more fertile ground for the same advertisements than Web sites whose audiences are low-affinity users. "Affinity" in this context refers to a sense of strong personal connection and ongoing personal Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855846922002-10-21T05:19:00.000-07:002002-10-21T06:38:24.000-07:00Pop-ups Pushed Down at Ask Jeeves
CNET: "Ask Jeeves Bans Pop-ups From its Search Website"
The company said that it would concentrate instead on growing PPC advertising revenue.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855773992002-10-18T11:45:00.000-07:002002-10-18T12:15:24.000-07:00Quick Solution for Throwing Brand into the Sewer: Pop-Ups
A sane article on pop-ups and branding.
I hate pop-ups, and think that publications that allow them are doing real damage to themselves. All of that said, I still wouldn't entirely discount them as an advertising vehicle, as the reality is that for 'call to action' campaigns they are effective.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855716272002-10-17T04:32:00.000-07:002002-10-18T05:11:07.000-07:00Down with Flashturbators
A rant about the rise of 'beyond the banner' advertising. Where I agree with him in regard to pop-ups, I think that it is wrong to lump interstitial into the same annoyance category. It is a flow issue - pop-ups hijack the user experiences, whereas interstitial run within it.
The writer goes on to allocate blame, asking whose at fault? Personally I blame the Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855715122002-10-17T03:52:00.000-07:002002-10-17T03:52:51.000-07:00Pop-ups persist for UK AOL users
Yesterday AOL announced that they would scrap 3rd party pop-ups from their network. It transpires that AOL UK users may not be so lucky.
"We are still deciding the official position on this," said the AOL UK spokesman. "We don't see it as an immediate problem because we have not had many complaints. We have two million members and only the occasional complaint."Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855714492002-10-17T03:22:00.000-07:002002-10-17T03:22:54.263-07:00Ad fiasco: we will act, says Ballmer
I'm sorry, but I don't buy this. Steve Ballmer commenting on SwitchGate stating that he will "weed out" employees who do not live up to Microsoft's code of behaviour, and denying knowledge of the incident.
I'm not sure what he means by living up to Microsoft's code of behaviour. I'd have thought that this PR woman's action were entirely consistent with it. Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855675302002-10-16T04:46:00.000-07:002002-10-16T04:46:20.883-07:00Spam Masquerades as Admin Alerts
"A new breed of pop-up ads is appearing mysteriously on Microsoft Windows users' computers. The so-called "Messenger spams" have security experts and system administrators scratching their heads -- and recipients fuming.
By tapping into Messenger, a Windows service originally designed to enable system administrators to send messages to users on a network, Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855674982002-10-16T04:35:00.000-07:002002-10-16T04:35:31.770-07:00Pop-Ups On The Wane At AOL
I suppose that with EarthLink jumping on the 'anti pop-up bandwagon' that is was only a matter of time before AOL followed suit.
The pop-up blocking feature is included as part of their new AOL 8.0 Browser.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855674802002-10-16T04:29:00.000-07:002002-10-16T04:29:41.000-07:00Yahoo's Overture economy
A discussion of Yahoo's relationship with Overture, highlighting the significance of PPC advertising to Yahoo's present and future success.
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855643762002-10-15T09:33:00.000-07:002002-10-15T09:33:53.890-07:00Porno pop-ups blight McDonald's McNet Access trial
'McDonald's has suspended a trial providing Net access in its restaurants after customers complained that they couldn't stomach porn with their burgers. Three outlets in Kilmarnock, Dunfermline and Paisley began a scheme to offer "McNetAccess" in the summer. Although McDonald's took measures to block access to adult sites, this failed to stop Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855639062002-10-15T07:42:00.000-07:002002-10-15T07:42:58.086-07:00Google the No. 1 search site in the world according to OneStat.com
Google’s global usage share has reached an all time high and has risen from 53.2 percent to 55.1 percent.
The 7 largest search engines on the web are:
1. Google 55.1% +1.9%
2. Yahoo 20.6% +0.2
3. MSN Search 9.4% +0.3
4. AOL Search 3.5% +0.6%
5. Terra Lycos 3.0% -0.7%
6. Altavista 2.4% -0.4%
7. Ixquick 1.7% -0.5%
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855638862002-10-15T07:37:00.000-07:002002-10-15T10:36:49.000-07:00Looking At Links
Feedback from the "Looking at Links" workshop held at the Search Engine Strategies conference in San Jose, California. The article summarises what Google and Teoma reps had to say about how their respective search engines viewed links:
'Google essentially treats each link from one site to another as a vote for the site receiving the link (link popularity), but each vote is Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855636712002-10-15T06:40:00.000-07:002002-10-15T06:40:18.370-07:00Mykindaplace and Dubit to launch branded community building
'Girl’s portal mykindaplace.com is to launch a branded building on virtual community Dubit to promote advertising opportunities on both sites. Due to go live next month as part of a total revamp of the Dubit world, the mykindaplace.com-branded area will replace the girl site’s own chat offering.
According to Charlie Redmayne, Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855634422002-10-15T05:39:00.000-07:002002-10-15T05:39:06.610-07:00Microsoft's Apple-alike ad a phoney
"Microsoft's attempt to copy an Apple advertising campaign, which originally sought to show the Apple OS was far easier to use than Windows XP, has backfired - big time. The Vole published a "Confession of a Mac to PC convert" on its Insider pages. "I was up and running in less than one day, Girl Scout's honor," says the woman in the ad, which has since been Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855632432002-10-15T04:19:00.000-07:002002-10-15T09:48:10.000-07:00Consumers Favor Companies with Good E-Mail Marketing
'According to a Quris and Executive Summary survey of US e-mail users 67% say they like the companies they know of that, in their opinion, do a good job with permission e-mail marketing. Additionally, 58% say they open those companies' e-mails and 53% say their personal buying decisions are affected by those companies' e-mail.'
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855596052002-10-14T06:42:00.000-07:002002-10-14T06:42:36.150-07:00Streetmap signs ValueClick for ad sales
How is this for good PR:
'Streetmap.co.uk has appointed ValueClick to handle its advertising sales following a six-month test period when the agency boosted Streetmap’s ad revenues by 500 per cent.
She added: “We were reluctant to outsource our ad sales again, as we were disappointed with the results. But ValueClick proved it can boost our revenues by Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855595692002-10-14T06:26:00.000-07:002002-10-14T06:26:56.350-07:00Web sites sue over pop-up ads
'Contact lens seller 1-800 Contacts Inc. has asked a judge to stop a rival from placing unauthorized pop-up advertisements on its Web site, the third such suit (ed. others against Gator) by a retailer this month.
The Draper, Utah-based company, which has sold more than 5.7 million lenses since 1995, says competitor Vision Direct Inc. has been inserting pop-up ads Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-3855595432002-10-14T06:20:00.000-07:002002-10-14T06:20:54.963-07:00How AOL, MSN, and Yahoo! Shape Up as Ad Vehicles
A comparative analysis of how well the major portals are doing at serving marketers needs. Yahoo comes out on top, as Tim McHale, CEO, Underscore Marketing, puts it "Yahoo! continues to be the most sophisticated, most service-driven and the most creative ... and it has a strong demographic targeting tool."
Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855513412002-10-11T06:40:00.000-07:002002-10-11T06:41:21.000-07:00Study: Net Hurts Offline Communications, Media Use
'Evidence continues to mount suggesting that the Internet is chipping away at traditional forms of media consumption and communications, according to a new study by GartnerG2.
With regard to media consumption, the Gartner survey found that 20 percent of Web users watch television less than they had before the Internet, while about the same Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.comtag:blogger.com,1999:blog-3425815.post-855509612002-10-11T04:55:00.000-07:002002-10-11T04:55:01.636-07:00How Many E-Newsletters Are Actually Read?
'According to a report on e-mail newsletter usability, published in September 2002, from the Nielsen Norman Group, only 23% of the e-mail newsletters studied by the group were read in their entirety, 27% were skimmed and the remainder were not even opened. Nielsen Norman tested the usability of over 10 e-mail newsletters (ranging from Cooking.com’s Robert - Internet Marketing Strategy http://www.blogger.com/profile/01265461549718020221noreply@blogger.com